New. Improved. Fresh: words that are essential to the lexicon of modern marketing. Museums on the other hand are, by their nature, dealing in the past. Filled with artifacts and archives from bygone eras, museums are still enterprises that must attract visitors and benefactors to keep the doors open and...

As the name implies, The Henry Ford museum’s “Driven to Win: Racing in America presented by General Motors” exhibit focuses on American racing, which means that stock cars, hot rods and American open-wheel cars are a given. There’s one other category that strictly speaking isn’t American-centric, yet feels as if...

Museum exhibits often look so effortlessly curated that they belie the enormity of the work put in to make them so. The new “Driven to Win: Racing in America presented by General Motors” exhibit at The Henry Ford Museum of American Innovation is no exception. Nearly 13 years in the...

Driven to Win: Racing in America, the first comprehensive exhibition covering various forms of American auto racing, including stock car, sports car, drag racing, IndyCar, hillclimb and land-speed racing, will open on March 27 inside Dearborn's Henry Ford Museum of American Innovation. Presented by General Motors, the 24,000 square-foot exhibition...

Detroit, MI – Detroit’s Henry Ford Museum will become home to one of the most comprehensive motorsport exhibitions in the world this summer.Jim Clark's game-changing, '65 Indy-winning Lotus. Photo: Henry Ford MuseumCovering stock cars, sports cars, Indy car, drag racing, hill climbs and land-speed projects, “Driven to Win: Racing in...